Hey creators, let’s rewind a bitāremember Vine? Vine changed the game with just 6-second clips. But smart creators quickly realized […]
Read more
Posts archive for 2025
How to Optimize Your YouTube Content for TV Viewing
With the rise of YouTube consumption on TV screens, creators have a unique opportunity to reach new audiences and significantly […]
Read more
The Best Live Content Captures the Stories No One Expects
When you’re producing content around live events, itās natural to focus on the big, expected momentsāgame-winning plays, MVP speeches, emotional […]
Read more
Social is TV. TV is digital. Digital is everything.
In case you havenāt been paying attentionā¦ šŗ – YouTube is now the #1 streamer by watch time.– Itās also […]
Read more
New Research Shows Organic Social is a Critical Growth DriverāHereās How to Measure and Scale It
Organic Social is More Powerful Than EverāHow Are Marketers Taking Advantage to Drive Results? For years, organic social has been […]
Read more
Mondo Metrics: The Future of Media Measurement Is Here
Every great analytics company gets acquired. Some disappear. Some evolve.
I built Delmondo, one of the first social video analytics platforms. It was acquired.
Now, Iām backābecause measurement hasnāt kept up with the way people consume content.
The Problem: The Way We Consume Media Has Changed. Measurement Hasnāt.
Read more
š Christmas by the Numbers: NFL & Netflix Break Records š„š
This past Christmas, Netflix and the NFL teamed up to deliver a historic holiday moment that redefined sports broadcasting and […]
Read more