When you’re producing content around live events, it’s natural to focus on the big, expected moments—game-winning plays, MVP speeches, emotional […]
Read more
Posts archive for February, 2025
Social is TV. TV is digital. Digital is everything.
In case you haven’t been paying attention… 📺 – YouTube is now the #1 streamer by watch time.– It’s also […]
Read more
New Research Shows Organic Social is a Critical Growth Driver—Here’s How to Measure and Scale It
Organic Social is More Powerful Than Ever—How Are Marketers Taking Advantage to Drive Results? For years, organic social has been […]
Read more
Mondo Metrics: The Future of Media Measurement Is Here
Every great analytics company gets acquired. Some disappear. Some evolve.
I built Delmondo, one of the first social video analytics platforms. It was acquired.
Now, I’m back—because measurement hasn’t kept up with the way people consume content.
The Problem: The Way We Consume Media Has Changed. Measurement Hasn’t.
Read more