Video podcasting has transformed dramatically from a simple audio medium into a robust multi-platform ecosystem. Creators who once focused solely on audio content now find themselves managing content […]
Read morePosts archive for February, 2025
The Best Live Content Captures the Stories No One Expects
When you’re producing content around live events, it’s natural to focus on the big, expected moments—game-winning plays, MVP speeches, emotional celebrations. But the most viral, shareable content? More […]
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Social is TV. TV is digital. Digital is everything.
In case you haven’t been paying attention… 📺 – YouTube is now the #1 streamer by watch time.– It’s also the #1 podcast platform. 🎙️– And now, more […]
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New Research Shows Organic Social is a Critical Growth Driver—Here’s How to Measure and Scale It
Organic Social is More Powerful Than Ever—How Are Marketers Taking Advantage to Drive Results? For years, organic social has been the overlooked workhorse of digital marketing—valuable, but rarely […]
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Mondo Metrics: The Future of Media Measurement Is Here
Every great analytics company gets acquired. Some disappear. Some evolve.
I built Delmondo, one of the first social video analytics platforms. It was acquired.
Now, I’m back—because measurement hasn’t kept up with the way people consume content.
The Problem: The Way We Consume Media Has Changed. Measurement Hasn’t.
Read moreBrands Don’t Have a Content Problem. They Have a Measurement Problem.
In today’s content economy, brands are pumping out more videos, reels, graphics, and stories than ever before. It’s a volume game—or at least, that’s what we’ve been told. […]
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