Mondo Metrics: The Future of Media Measurement Is Here

Every great analytics company gets acquired. Some disappear. Some evolve.
I built Delmondo, one of the first social video analytics platforms. It was acquired.
Now, I’m back—because measurement hasn’t kept up with the way people consume content.

The Problem: The Way We Consume Media Has Changed. Measurement Hasn’t.

📺 Streaming and YouTube dominate media consumption – In December 2024, according to Nielsen, streaming reached a record 43.4% of total TV viewing, surpassing cable and broadcast combined. YouTube alone accounted for 11.1% of total TV watch time, reinforcing its dominance not just in short-form content but as a primary destination for long-form viewing, including podcasts, live streams, and premium video.

🎙 Podcasts are now a video-first, global phenomenon – Edison Research reports there are 500+ million listeners worldwide and 34% of Americans tuning in weekly, podcasts have evolved beyond audio. 31% of weekly podcast listeners prefer YouTube, and top shows drive millions of views through short-form clips on TikTok, Instagram, and X—blurring the line between podcasting and social video.

📱 Social video drives engagement – 56% of all social media activity is video, yet teams still measure success with outdated metrics.

Meanwhile, analytics tools remain fragmented, siloed, and incomplete.

• Some teams are flying blind—no data, no visibility, no ability to course-correct.
• Others are drowning in tools—stitching together reports, but never getting the full picture.

By the time they realize what’s missing, it’s already too late.

Introducing Mondo Metrics: The Unified View You Need to Win

Mondo Metrics isn’t just another analytics tool—it’s a cross-media measurement platform and white-glove data consultancy that puts you back in control.

✅ Cross-platform measurement – A unified view across all posts and videos for  social platforms like Facebook, Instagram, Threads, YouTube, TikTok, Linkedin, Instagram, Podcasts plus streaming, and web. Go deeper than views & likes—track watch time, completion rates, audience overlap, and revenue impact.

✅ Combine podcast and social media data together – See how your podcast downloads and social media engagement work together to grow your audience across platforms  

✅ AI-powered insights – Automatically organizes content by themes, series, emojis, branded tags, or custom criteria

✅ Built for high-volume publishers – Designed for sports teams, media companies, and podcast networks that operate at scale.

No more scrambling.
No more guessing.
No more reacting too late.

What We Do

📊 Analytics Platform – A measurement system that unifies data across all content platforms, eliminating data silos.
🔍 Data Consultancy – We don’t just give you numbers—we turn data into decisions that drive business results.
📈 First-Party Data Intelligence – Uncover unique insights and activate 1st-party data that puts you in control of your content strategy.
⚡ Operational Efficiency – Optimize content production, eliminate wasted effort, and create with purpose.

We don’t just provide data. We make the data work for you.

Why Mondo Metrics? Because Content Without Strategy is Just Noise.

Every team makes too much content—because they don’t know what actually works.

🚨 If your team only looks at reports after publishing, you’re already behind.
🚨 If your analytics aren’t shaping your strategy, they’re just noise.
🚨 If you can’t tie content to revenue, you’re wasting time and budget.

The Iceberg Effect: Why Your Analytics Stack is Sinking You

Think of your content strategy like the Titanic:

🚢 Flying blind? You don’t even see the iceberg coming.
📊 Too many tools? You see it too late—and can’t correct course.

Most analytics platforms only show the tip of the iceberg—siloed, surface-level metrics that keep you guessing.
By the time you realize what’s really happening, it’s too late to adjust.

Mondo Metrics shows you the whole picture—before you crash.

Built by Experts. Designed for Scale.

I’m reunited with Chris Ogden, and we’ve brought in Alex Parker as a founding partner—he led marketing at the Miami Dolphins for nearly a decade.

We’ve built analytics solutions for some of the biggest content publishers in the world.
Now, we’re doing it again—this time, faster, smarter, and built for the future.

What took us two years to build at Delmondo?
We built in two months at Mondo.

We’re already working with:
🏟 Chicago Sports Network
🏈 Arizona Cardinals
📸 Beautiful Destinations
🎙 Bknown Agency

Big thanks to Rob Shaw, Stephen Masters, Surf Melendez, Jeremy Jauncey, Brendan Kaminsky.

Let’s Talk.

We’re solving problems other analytics companies can’t.
We’re helping content teams optimize, not just produce.
We’re working intimately with early partners—because off-the-shelf solutions don’t cut it anymore.
And we’re doing it because you can’t fake the subject matter expertise we have, you just can’t. If you’re facing big challenges in social measurement, let’s talk.
We’re just getting started. 🚀