Case Study: How bknown Saved 300+ Hours of Reporting Time and Drove 250M+ Impressions with Mondo Metrics
Client Overview
bknown, an agency founded by Brendan Kaminsky, specializes in managing personal brands for prominent sports and media figures like Jalen Rose, Rich Eisen, Jay Bilas, and Reach TV. Each client requires a tailored content strategy across multiple social platforms, including Instagram, X, YouTube, TikTok, and Threads.
🎯 The Challenge
bknown faced two critical hurdles:
- Manual Reporting Draining Resources: Collecting and analyzing cross-platform performance data across more than 30 social handles involved tedious manual exports and spreadsheet management, consuming valuable time weekly.
- Limited Insight into Content Effectiveness: Without clear benchmarks, bknown struggled to rapidly identify which content formats were driving audience engagement and growth, impacting their ability to optimize strategies and clearly demonstrate ROI to brand partners.
🛠️ The Mondo Metrics Solution
Mondo Metrics provided bknown with a centralized social analytics platform, simplifying data collection, content evaluation, and performance reporting.
- Single Dashboard, Real-Time Data
- Combined all analytics from Instagram, X, YouTube, TikTok, and Threads into one centralized view—no more juggling logins or merging CSVs.
- Eliminated guesswork with AI-driven automated content tagging (e.g., identifying categories, featured sponsors, and content types) so the team instantly knows what’s working.
- Delivered customized, client-ready reports in seconds—not hours—freeing the team from manual updates.
Practical Impact for Social Teams:
- Saved 10+ hours per week previously spent on data pulls and spreadsheet cleanup, allowing immediate shifts towards proactive strategy and creative planning.
2. Actionable Content Insights
- Clearly highlighted content that drove significant engagement lifts, providing instant insights like:
- Jalen Rose: Pinpointed NBA commentary that resulted in 90% more viewership on Facebook Reels and TikTok.
- Rich Eisen: bknown finds standout moments from The Rich Eisen Show and creates social clips—Mondo Metrics automatically tags each post by guest, topic, and format, and helps them connect performance back to the overall show to reveal what’s driving engagement.
Practical Impact for Social Teams:
- Bknown clients drove 250K+ Social views and saw a 60% increase in content views in Q1 2025 versus the previous quarter by leveraging data in their content planning to replicate successful formats and discover new ones.
💬 What bknown Says
“Mondo Metrics is a game-changer. It’s cut hours of reporting, sharpened our content strategy, and given us the clarity we need to prove ROI to brand partners.”
— Brendan Kaminsky, Founder, bknown
📈 Key Results
- 10+ hours/week reclaimed from manual reporting
- 60% growth in content views quarter-over-quarter
- Accelerated identification of top-performing content formats, enhancing strategic clarity and driving deeper brand partnerships
Conclusion
By leveraging Mondo Metrics, bknown Agency transformed their analytics and reporting approach, unlocking valuable hours each week to craft impactful content strategies, enhance client engagement, and deliver demonstrable ROI to brand partners.
