In the same way Eugene Schwartz once broke down the levels of customer awareness, we’ve broken down the journey that […]
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Currently browsing: Insights
Why This Vine Strategy is Your Key to YouTube Success on TV Screens 📺🍇🚀
Hey creators, let’s rewind a bit—remember Vine? Vine changed the game with just 6-second clips. But smart creators quickly realized […]
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How to Optimize Your YouTube Content for TV Viewing
With the rise of YouTube consumption on TV screens, creators have a unique opportunity to reach new audiences and significantly […]
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The Best Live Content Captures the Stories No One Expects
When you’re producing content around live events, it’s natural to focus on the big, expected moments—game-winning plays, MVP speeches, emotional […]
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Social is TV. TV is digital. Digital is everything.
In case you haven’t been paying attention… 📺 – YouTube is now the #1 streamer by watch time.– It’s also […]
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New Research Shows Organic Social is a Critical Growth Driver—Here’s How to Measure and Scale It
Organic Social is More Powerful Than Ever—How Are Marketers Taking Advantage to Drive Results? For years, organic social has been […]
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Mondo Metrics: The Future of Media Measurement Is Here
Every great analytics company gets acquired. Some disappear. Some evolve.
I built Delmondo, one of the first social video analytics platforms. It was acquired.
Now, I’m back—because measurement hasn’t kept up with the way people consume content.
The Problem: The Way We Consume Media Has Changed. Measurement Hasn’t.
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🎄 Christmas by the Numbers: NFL & Netflix Break Records 🎥🏈
This past Christmas, Netflix and the NFL teamed up to deliver a historic holiday moment that redefined sports broadcasting and […]
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How Social Media Platforms Count Views
👀 What’s in a View? 👀 It feels like Groundhog Day all over again – Instagram is getting rid of […]
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Podcasts and YouTube: The Rising Powerhouses of Modern Media
The media landscape is undergoing a profound transformation. As YouTube and podcasts grow in popularity, they are reshaping how audiences […]
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