🎄 Christmas by the Numbers: NFL & Netflix Break Records 🎥🏈
This past Christmas, Netflix and the NFL teamed up to deliver a historic holiday moment that redefined sports broadcasting and streaming. With nearly 65 million unduplicated U.S. viewers, as reported by Nielsen, the Christmas Day games smashed records and solidified their place as the most-streamed NFL games in U.S. history.
Here’s the breakdown of this monumental moment:
📺 Streaming Stats
- Ravens-Texans: 24.3M Average Minute Audience (AMA)
- Chiefs-Steelers: 24.1M AMA
- Peak Viewership: 27M during the Ravens-Texans game, coinciding with Beyoncé’s unforgettable halftime show.
📊 Social Stats by Mondo Metrics
Netflix extended its dominance to social media:
- 88M total views and 24M engagements on Christmas Day posts across platforms.
- On X (formerly Twitter):
- 42.6M views and 23.7M engagements for #NFLonNetflix game posts.
Even Linda Yaccarino, CEO of X, celebrated the achievement, sharing the record-breaking numbers with a post that exclaimed, “We’ll take the W 🔥.” Her enthusiasm highlights X’s role in amplifying the success of live sports, underscoring the platform’s relevance as a companion to major streaming events.
Why It Matters
This milestone marks a shift in how fans consume live sports, with streaming platforms like Netflix stepping into the spotlight traditionally dominated by cable networks. The ability to combine top-tier live sports with a rich, engaging social experience is reshaping the industry—and Netflix’s Christmas Day games are proof of that evolution.
At Mondo Metrics, we’re proud to have contributed social analytics that highlight the growing synergy between streaming platforms and social media.
A big thank you to Front Office Sports for featuring our data in their recap. You can read their full story here.
As we look to the future, one thing is clear: the way fans watch, talk about, and engage with sports will never be the same.
We'll take the W 🔥 https://t.co/zi55oLYL9S
— Linda Yaccarino (@lindayaX) December 27, 2024
