The future of digital advertising hinges on one key question: How can brands and publishers keep control over their data while driving performance? As AI systems, identity challenges, and data leakage risks reshape the landscape, understanding how to protect your advantage is essential.
In this recorded panel discussion moderated by Nick Cicero, Founder of Mondo Metrics, industry leaders shared insights on the evolving data landscape and practical strategies for success.
- Julie Triolo, SVP of Product Marketing at Fox Advertising, discussed how the shifting identity landscape is impacting audience engagement and how brands can adapt.
- David Kohl, Co-Founder of Symitri, explored how AI commoditizes publisher signals and why unchecked data exposure threatens monetization.
- Paul Bannister, Chief Strategy Officer at Raptive, examined how legacy ad tech stacks can leak value through unprotected data flows and how publishers can safeguard their audience data advantage.
Don’t miss this opportunity to learn why your data is not just a resource, but a strategic asset.
